The Centre believes in the value of having media coverage in Singapore’s mainstream media. Media reports on the Centre’s work with its children and families have helped readers learn more about the organisation’s work and its beneficiaries.
Broadcasting the Centre’s work is a low-cost way of using less staff and bureaucracy to reach new parents who wish to enrol their children in the Centre, as well as donors and volunteers who want to contribute to the Centre’s work.
The Centre has a non-negotiable policy of protecting the rights and interests of children and their parents who are under their Centre’s care. Media reports must be ethical with no sensationalism or the use of fictitious names or background information. No posed photographs or pixelated images are allowed in media reports. Children and their families are portrayed as they are – confident and capable.
Why Music Matters (6 Episodes)
Professional musician Kevin Cheng, 28, playing the sheng at the Red Bean Concert yesterday. About 60 children – some from low-income backgrounds and others with disabilities – attended the concert.
– Tan Tam Mei
Read the full Straits Times Feature Here
Helping Young Talents Bloom